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The M.O. Podcast from Inversion Art
The M.O. Podcast Episode 18: Sara Fitzmaurice on how FITZ & CO. maintains its place as a leading PR firm for the art world
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The M.O. Podcast Episode 18: Sara Fitzmaurice on how FITZ & CO. maintains its place as a leading PR firm for the art world

Sara explains how PR has changed in the modern media landscape, and how FITZ & CO's embracing of new technology has kept them at the top of the game

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In this episode of The M.O. Podcast, we sit down with Sara Fitzmaurice, the visionary founder and CEO of FITZ & CO., one of the leading PR firms in the art world. Sara takes us through her journey from launching the firm to establishing it as a powerhouse in the global art scene. We dive into her experiences working with top-tier galleries, museums, fairs, and cultural institutions, and explore how FITZ & CO. became known for its unique blend of art, culture, and business expertise.

Sara shares insights on navigating the evolving landscape of public relations, the role of storytelling in the art world, and how she has maintained the firm’s cutting-edge approach for over two decades. We also touch on the importance of building lasting relationships with clients and the media, as well as how she manages to stay ahead in a highly competitive industry.

Whether you're interested in the intersection of art and commerce, or you're curious about what it takes to build a successful PR business from the ground up, this conversation offers invaluable takeaways from a true leader in the field. Tune in for an inspiring look at how Sara Fitzmaurice shaped the future of arts communications and what she sees as the next big trends in the industry.

As always, we encourage listeners to share their thoughts on what they'd like to hear more of, as well as suggestions for future guests!

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Inversion Art  |  Podcast & Blog
The M.O. Podcast from Inversion Art
The M.O. Podcast from Inversion Art features hosts Jonathan Neil and Joey Flores as they interview artists, creators and entrepreneurs about projects of grand ambition in the art and cultural sector, from major artworks and exhibitions to complex projects and startups. Be inspired and entertained by top cultural entrepreneurs and notable artists, and learn what it takes to bring larger than life projects from idea to reality.